Starting Lane


About David Postill


David Postill

Executive Leader
Marketing Expert
Global Business Development Professional
Community Volunteer


David Postill is the owner of Starting Lane Strategy Group Inc. and serves as its chief consultant.  Mr. Postill brings over twenty years of marketing, branding and communications experience and a track record of leading complex organizations and cross-functional teams in client focused businesses.


Mr. Postill has successfully built brands nationally and globally (China, APAC, EU, NA) in both B2B and B2C sectors.  He is a highly innovative marketer with deep experience in both Agency and Client side marketing organizations.


As the global Vice President of Marketing for Ocean Nutrition, Mr. Postill helped expand the company’s business around the world and grew revenue by 30% and EBITDA by 65%, and realized Shareholder Value increase of 69% or $220M in 14 months.


Prior to Ocean Nutrition, Mr. Postill worked with a variety of fast growth consumer and business product companies helping them achieve #1 share of market positions.  He has also managed marketing and advertising assignments for Ford of Canada, The Government of Ontario, Colgate Canada, Kraft Canada, Diageo, Effem, Bayer, Pfizer, Xerox and many others.


Mr. Postill brings vast expertise in all established and emerging aspects of marketing including corporate communications, branding, sponsorships, advertising, public affairs, digital communications, CSR and business development.  He consults regularly to early stage start-up companies and frequently mentors young entrepreneurs who are seeking to commercialize technology or secure early stage financing.


A dedicated volunteer to the communities that he is part of Mr. Postill has served as Board Director and chaired key committees of various Not For Profit organizations that have focused on government services, education and children’s health.  Currently he is a trustee on the Board of Governors for the Art Gallery of Nova Scotia, and a member of the Board of Directors for the Brigadoon Children’s camp.  Mr. Postill lives in Toronto, Ontario with his wife and three children.

“Thank you, David, for sharing your experiences, knowledge, and wisdom on business and sales strategy, particularly in the context of early-stage companies. Pure gold. I have much reflection ahead to ensure I retain as much of that value as possible, and I look forward to chatting with you going forward.”

Sam Bromley

Co-Founder and Chief Technology Officer at Whitecap Scientific Corporation

Check out Progress Magazine for my column on taking your business global!
Vol 20 No 3


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