Growth. Growth. Growth. This is a mantra we hear daily in business. And we hear it because its common sense. If your business is not growing then it’s dying. Just like in nature. Plants grow. And when they stop growing, they start dying. But how do we fuel continuous growth in business?

First we have to do the basics well. Irrespective of whether we have consumers or customers we need to understand them, take care of them, solve their problems and are ready for them when they need us. This is a lot of work and it takes discipline and planning and a little ingenuity. At Starting Lane Strategy Group we can help you craft the sales operations plans and programs that do the basics well. But secondly, we must also grow by reaching out beyond our own borders. No company can rest on their laurels thinking that they are safely ensconced behind territorial barriers. As McLuhan said, “we live in a global village.” Now ‘global’ can mean many things. Of course you will consider the US market. There isn’t a business sector alive today that doesn’t see the US as a key economy, if not for sales, then for technology, IP protection or opinion leadership. But the US market is only one avenue to travel. There are other roads that are just as important and may become vastly more important tomorrow. At Starting Lane Strategy Group we will help you grow your business both at home and abroad. To successfully grow globally you will need to develop a Market Entry Strategy. Using the disciplines of marketing, the entry strategy will look holistically at your business and help you create plans for durable success. We will need to consider how influencers and endorsers affect your brand, your business and your market traction. We will need to consider solutions that are resource level appropriate for operations and supply chain. And we will guide you towards a growth model that benefits your business immediately.