B2B & B2C Marketing & Growth

Growth. Growth. Growth. This is a mantra we hear daily in business. And we hear it because its common sense. If your business is not growing then it’s dying. Just like in nature. Plants grow. And when they stop growing, they start dying. But how do we fuel continuous growth in business?

First we have to do the basics well. Irrespective of whether we have consumers or customers we need to understand them, take care of them, solve their problems and are ready for them when they need us. This is a lot of work and it takes discipline and planning and a little ingenuity. At Starting Lane Strategy Group we can help you craft the sales operations plans and programs that do the basics well. But secondly, we must also grow by reaching out beyond our own borders. No company can rest on their laurels thinking that they are safely ensconced behind territorial barriers. As McLuhan said, “we live in a global village.” Now ‘global’ can mean many things. Of course you will consider the US market. There isn’t a business sector alive today that doesn’t see the US as a key economy, if not for sales, then for technology, IP protection or opinion leadership. But the US market is only one avenue to travel. There are other roads that are just as important and may become vastly more important tomorrow. At Starting Lane Strategy Group we will help you grow your business both at home and abroad. To successfully grow globally you will need to develop a Market Entry Strategy. Using the disciplines of marketing, the entry strategy will look holistically at your business and help you create plans for durable success. We will need to consider how influencers and endorsers affect your brand, your business and your market traction. We will need to consider solutions that are resource level appropriate for operations and supply chain. And we will guide you towards a growth model that benefits your business immediately.

We provide business-consulting services to early stage and high growth companies; global business development; and B2B & B2C marketing and technology consulting.

Beyond marketing & insight

Instead of thinking about CX as something solely directed from the top down, we need to make sure we are gleaning valuable insights from the people who are the direct interface between the brand and our customers.

Marketing is the biggest purchaser of technology for many businesses today, outspending IT departments. Getting the tech right and keeping it current is mission critical.

When people ask for my take on what makes for a successful marketing function, I will always say people. It’s that simple. That is where you start and where you end.

About David Postill

Frequently invited as a keynote speaker at major industry events, David Postill is an industry thought leader, author and expert on marketing and new technologies to increase demand and sales.

I am thrilled to be part of the senior leadership team at AGI today. We are advancing storage, handling & processing solutions that strengthen the global food supply chain.

David postill leadership CMO
David Postill
Senior Vice President Marketing & CX, AGI

Looking to transform marketing & customer experience?