There has never been a more exciting time to be in business than today. Digital technology is changing where and how you can compete. Demographics are shifting all over the world creating new markets and reshaping the dynamics of your home market. Entrepreneurialism has become commonplace. And the fight for capital, talent and ideas is reaching a generational high water mark. All of these developments remind us that where there is change there is opportunity. And to best secure those opportunities, we should reacquaint ourselves with the 80 / 20 rule. In the past we could prize strategy over everything else with little consequence. We could obsess on it. Refine it. Perfect it. We could work at it to the exclusion of the tactics that fulfill it. And this couldn’t be further from what we need in business today. Strategy is important buts its development must be tempered by the proposition of strong tactics. The ‘doing’ has become much more important. If you spend all your time getting only the strategy right today, well, the market will likely have passed you by before you begin executing it. Yes, you will have a great strategy. But you will have no business. At Starting Lane Strategy Group we help you to craft strategies and tactics that drive innovation and growth. We will show you how to develop partnerships and people in way that is focused on performance. And we will make sure that your business plans live up to the wisdom of Sun Tzu, who wrote that, “Strategy without tactics is the slowest route to victory. And tactics without strategy is the noise before defeat.”